Insights
Practical articles on learning Arabic, and on translation, subtitling and localization for Arabic-speaking audiences.
Lebanese Arabic vs Modern Standard Arabic: Which Should You Learn First?
Confused between Lebanese Arabic and Modern Standard Arabic? A native tutor explains the difference and which one to start with based on your goals in Dubai and the Gulf.
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Learning Arabic as an Expat in the UAE: Where to Start
A practical starting guide for expats in Dubai and the UAE who want to learn Arabic: which Arabic to choose, what to expect, and how to make real progress with a busy schedule.
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Translation vs Localization vs Transcreation: What Your Arabic Content Needs
Translation, localization, and transcreation are not the same thing. Learn which one your Arabic content needs, with examples from marketing, web, and media for Gulf audiences.
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Localizing Marketing Content for the Gulf: 8 Mistakes to Avoid
Launching Arabic marketing in the UAE or Saudi Arabia? Avoid the eight localization mistakes that make Gulf audiences switch off, from generic MSA to broken right-to-left layouts.
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